This post was inspired by Hooman Radfar, founder of Clearspring and is long over due. He notes how widgets can be a great way to protect against user abandonment. The Internet makes adoption extremely easy. However, with easy adoption comes easy abandonment. In his post, Hooman recognizes that widgets can play a role in protecting against websites users going elsewhere on the net.
The fickle nature of users is a great reason for publishers and advertisers to establish effective syndication strategies. By syndicating content and services via channels such as widgets, they can reach their audiences - wherever they may be.
When I read that a light went on. With retargeting you literally are everywhere your audience is. So, how can we measure this? Not only is retargeting great for generating traffic and conversions, but there’s a lot more value to be had. Most of the people I talk to are solely focused on this. But it’s interesting when my clients are seeing benefits across the board. Retargeting helps boost pageviews per user, time-on-site, avg. order value, traffic from search, etc. Just about every engagement metric increases dramatically after we go live with a client and it’s not coincidence. Too often is this industry focused on the click.
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